Midea is an particular acronym: in Venetian it means "it is my idea" but the letters are the initials of Emilio, his family members and friends who have helped him. In fact, like all things in life this activity comes from an intuition of a person but it is growing and developing with the support of special people.
The idea of Emilio was born when the bells were removed from the streets with the introduction of the "door to door" collecting system. He immediately thought that their shape and their size lent themselves to realize playhouses for children.
It took two years of research and attempts to understand how to perform the transformation, to certify them and to do the first tests with children to understand their reactions and how to implement the educational part obtained with decals and interior furnishings.
The history of the houses reflects the personal story of Emilio that at a certain point in his life have lost everything except the love of friends and his creativity. Thanks to these ingredients he could start a new business that brings him in contact with one of the joys of life: helping children to grow up!
In his life, Emilio has experienced many activities until he has found a way to combine his two passions: children and sustainability.
He started his activities under the expert guidance of an entrepreneur who has figured out how to help him develop his own intuition, transforming it into a business, giving him the first working tools and hosting him in her workshop in Bassano del Grappa.
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Italy, Bassano Del GrappaFIND IT HERE
Bassano del Grappa was renamed from Bassano Veneto, after the first world war, to commemorate the battles on Mount Grappa above the town. It is famous for creating Grappa and for the Palladio covered wooden bridge, often destroyed, but lovingly re-built. Bassano and its river Brenta connect the mountains to Venice 80 km south east.