ASCIONE - Royal Coral Set

  • ASCIONE - Royal Coral Set
  • ASCIONE - Royal Coral Set
  • ASCIONE - Royal Coral Set
  • ASCIONE - Royal Coral Set
  • ASCIONE - Royal Coral Set

Energitismo Insight

The Ascione family history is intertwined with that of Italy and they feel honoured to have been part of what is written in the history books .
The showroom - sales - museum of the Torre del Greco company is located in the main facade of the Galleria Umberto I. From its windows you can see and almost touch the stucco of the Teatro di San Carlo, the oldest working theater in Europe, and in the "salotto buono" of Naples.
In their showroom in Naples, one of the brothers Ascione will guide you through the farsightedness of the various royal families: from the Bourbon who invited the introduction of the working of coral into Naples to the Savoy royal family's decision to choose Ascione as official suppliers .
For lovers of industrial history, a section of the museum is reserved for historical tools and certificates of participation to the great universal exhibitions, that from the end of 19th century to today recall the most interesting industries in different parts of the planet.
Today five Ascione family members collaborate in the creation and promotion of coral jewelry: Marco and Mauro take care of the production and creation of new designs in the Torre del Greco laboratory and Giuseppe and Giancarlo welcome visitors to the museum in the center of Naples, just opposite the entrance to the Teatro San Carlo.
Their sister Catherine, on the other hand, is concerned with caring for the memory of historical and cultural events involving coral, a jewel that goes beyond beauty and encompasses many Italian traditions.

The Creator



Giancarlo is the master of the Ascione atelier in Naples and guides with love and passion the choice or creation of perfect jewelry. Listening to him talk about the stones is a privilege and a joy.

Giancarlo is one of only five of the eight children involved in Ascione, this being the fourth generation of a family from father to son that has been a major leader in the production of "jewels of the sea," as he likes to describe their creations. For more than a century, pearls, corals and shells of all kinds have been assembled with precious stones, diamonds and gold (in fact the company also holds the oldest jewellery brand of Naples, 5 NA).

His brothers and sister are busy on other fronts, coordinating from design to production, from marketing to distribution, and protecting history. A typical Italian family-based company.

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Naples famous since Pompeii; the bay a source of inspiration to artists, poets and lovers. A city of Neapolitans and visitors who see only the vista and taste only the original pizza and pasta. Enjoy the crowds on the pier and in the old city and thrill to the headlong rush on the roads and the mount of Vesuvius soaring into the sky just over the road to the south.

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