Inside Journals

Digital Story Telling

Digital Story Telling – The Digital Storyteller

We all grew up with fairy tales, myths and legends told by grandparents or teachers. For thousands of years the stories have been repeated in every generation until the arrival of the 'digital generation', where children from an early age are in contact with smartphones, computers and are connected with…

Paliano

EVENT - "Do you love your job and are you special. What do you miss to be even more successful? "

Make a reservation for the first seminar titled: "Identity: Who are you? How much value is your brand?". The seminar is organized by Claudia Bettiol and the Energitismo group and is part of the cycle: "Do you love your job and are you special. What do you miss to be…

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Tourism Development - Coaching for Identity, Promotion and Tourist Reception

“Tell me please in what direction I should go now?” asked Alice in her wonderland test in tourism development. “It depends a lot on where you want to go” replied the Cheshire Cat This fragment, extracted from the beautiful book of Lewis Carrol, “Alice in Wonderland”, suggests the point of…

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How to Promote tourism in 5 strategic steps

To promote tourism is a major objective of many politicians and bureaucrats at national and local levels. To understand what levers to use to attract new visitors is their greatest challenge. Choosing a place to visit is a voluntary act by the individual traveller who, faced with an incredible variety…

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Can an External Director Assist Small Technology Business

There is a vast difference between an SME and a large company in terms of necessary resource structure and the skills of an external director need to match the needs of the company. An SME has a shallow management structure, normally involving family members and particularly founders or their subsequent…

Experiencial tourist

New frontiers of experiential tourism

What is experiential tourism? Are today's tourists the same as 10 or 20 years ago? How do tourist facilities to follow the evolution of tourists' expectations? Today we are all experiencing a 'digital' world and the average age of Fb users is increasing inevitably connecting all generational groups. The digital…

new networking form

Grow small businesses through collaboration and networks on the web

To compete internationally with the giants, small businesses have only one solution: to cooperate, to have a better mousetrap just does not wash. Cooperation was always a winner, even if the forms of aggregation of the small businesses have evolved as a function of time and market demand and now…

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Regeneration of a dream: Manifesto for European Common Goods

It was 2011 and I spent a lot of time at home beating a breast cancer that was starting to change the direction of my life. We had recently founded a "Strategy Group" and constantly did scenarios on how the world would change. Gavin Tulloch, Alessandro Politi and I spent…

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How to sell during crises: customer behaviour

How to sell your products during economic crises? How can artisans and SMEs compete with low cost manufacturers? How do we find the right clients for your products? These are the questions that each small company and artisan is asking of himself at this time. Finding the correct answers to these…

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Build your own success through Personal Branding

"Each of you can build your own success by becoming aware of your abilities and by finding a way to let the rest of the world find you", this is what Marika Lion says after a life spent between art and business. Marika has worked for years in the world…

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